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Wes Zimmerman Perception of a Difference
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About Zingers

Blogs, Zingers, Books

All of my written communications are intended to be read and discussed by more than one person. I write to share my knowledge, experience, beliefs, feelings, emotions, a point of view, a true story, with others. The sharing can be in the form of a Blog, a single subject periodical, article in a multi-subject periodical, or an entire book.

Zingers versus Blogs.

Zimmerman's Zingers are a stand-alone, monthly paid subscription publication, delivered via email. Each Zinger has only one subject. It always contains a true story that is often more complex than it appears to be on the surface. It directly communicates many lessons and usually provokes many additional thoughts as you go about your daily routine. Zingers discuss personal and business challenges that are timeless in their usefulness. If you own a business and or manage people you will find them very useful. The dates and names are all fictitious, but the events actually happened. I know; I was there for most of them.

Blogs are a writer's diary but with the additional objective of sharing thoughts and ideas with others. Sometimes they are nothing more than rants in which the writer lets off steam about things that are annoying, aggravating and generally out of her/his sphere of influence and ability to change.

My blogs are posted (published) at no charge to the reader and their frequency is dictated by the whim of the author. They appeal to a wide array of readers.

So now you know. Zingers deliver monthly insights you can use in daily life managing, running a business. Blogs are not so constrained. Here, as in life, you get what you pay for. You can subscribe to either by clicking on the appropriate button. Subscribing to the blogs will send them to your email address each time a new one is posted. Subscribing to Zingers will do the same thing with the addition of charging your credit card the small subscription fee each month when the latest Zinger appears on your email.

I hope you will subscribe to both because I want to be of service to you and want you to know me better.

Wes Wesley W. Zimmerman, Chairman WZA Inc. The Business Enhancement Team

The Zingers are designed for you, in today's world. You want to learn and grow, but don't have much time to read. They are written for easy reading, in five to eight minutes, even if you are a slow reader. A Zinger is a true story with a moral or question at the end. A Zinger talks with you, it never tells you what to do. Since the stories come from everyday life experiences, they are useful to you every day.

There is no advertising and there are no restrictions on forwarding, quoting with normal credits, or printing in any quantity. Use them in sales meetings, management meetings, with your kids, in presentations.

Each month, we will publish an excerpt of the current Zinger on this blog. You may subscribe to the Zingers or purchase back issues individually. The first two monthly issues of your subscription are free.

You may unsubscribe at any time during the 60 day free trial period with no charges. After the 60 day free trial period, your credit card will be charged $5.47 each month, unless you opt to unsubscribe from the service. If you opt out, we will send one email asking why you chose not to continue the subscription so that we can learn to better serve you in the future.

View a sample Zinger article in its entirety here: Sample Zinger Newsletter

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  • Articles

  • Selling is an educational process - Voting is A Bu...
  • Technology: A Door Or A Window?
  • In Transition: Interviewing With The Hiring Person...
  • Getting To The Correct Person
  • The Product Is What You Will Do For Them
  • The Job Or Work You Want!
  • Pricing - Are Your Prices High Enough?
  • Part Two of the Transitions Series
  • New Blog Post - My Client Is Going To Fail
  • A Tree Grows From The Bottom Up
  • The Perception of a Difference

    The Power in Buying, Marketing, Selling, Customer Care


    Wes Zimmerman


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    Saturday, April 5, 2008

    Part Two of the Transitions Series

    In Transition Part 2

    Make a list of all the skills you have developed.

    Make a list of all the different kinds of experience you have had; the source of this is probably in front of your mind now that you have been looking at achievements you are proud of.

    Get a small notebook, the size that you can carry in your shirt pocket or a side pocket of your purse. When you get up tomorrow morning write the day and time on top of the first page and thereafter, all day long till you go to bed, whenever something makes you happy, write it in that notebook.

    More Here: In Transition Part 2

    Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription.



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    Friday, December 21, 2007

    Employees Customers Shareholders

    A new Blog post is up at my Wes Zimmerman blog

    Employees 1st, Customers 2nd, Shareholders Last

    Last evening I had a wonderful experience. I met a man who is filled with enthusiasm for life, learning and helping others. We talked for about thirty minutes and he never mentioned money, either as a commodity, goal or measure of success.

    Read the rest here:
    Employees 1st, Customers 2nd, Shareholders Last

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    Monday, October 22, 2007

    Famous Quotes - Perception Quotes

    Famous Quotes - Perception Quotes

    It is one of the commonest of mistakes to consider that the limit of our power of perception is also the limit of all there is to perceive.
    - C. W. Leadbeater


    Making Dreams Come True

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    Saturday, June 2, 2007

    Know Who You Are - Transformation Triathlon

    Know Who You Are


    On Sunday, instead of going for a long ride on my motorcycle, Betsy III, that I had planned, I stayed home to support Amy, who was not feeling well. I rested and read the book No One Succeeds Alone. It is only 132 pages from cover to cover, and I enjoyed it very much. It is a memoir of the transformation the author, Lois Tiedemann, experienced while training for, and competing in, the Ironman Triathlon in Arizona in 2005.

    This is not a book about how to run the Triathlon: It is a story of what the author learned about herself, as she looked back at how she got to the finish line. In looking back she realized who she is, what guides her gut decisions and is content with herself. The subtitle of the book is Memoir of Transformation.

    When I finished reading, the first thought I had was my Dad's words to me at the age of 14 or 15: "You will not be a man until you know who you are and are happy with yourself." There is great wisdom in those words. Until we know who we are and have fully accepted that reality. we will not know contentment, and we cannot really succeed within society.

    I thought I knew who I was before I went into the Air Corps at age 19, but the experiences in the service made me very aware of it. Lois knew who she was before the Ironman Triathlon, completing it made her very aware of it. Few of us take the time to look back and see how it happened, and far fewer ever share this with anyone else. Lois has done a service for everyone that reads her book. It is an easy, interesting read, and I will recommend it to my children.

    It isn't in bookstores, so few of the many really worthwhile books seem to be these days, so go to the website www.transformationtrisystems.com to order it.

    Wes Zimmerman

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    Click the Add to Cart button below to purchase the Perception of a Difference Book through Pay Pal at $31.50.

    Shipping and handling will be added at checkout at the rate of $4.95 for first book and $2.75 for each additional book.

    ISBN 0-9760307-0-5 - Hard Cover, 305 Pages

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