Motivational Magic
Motivational Magic - Review
In my first visit to Richard Saldan's Motivational Magic Web Site I spent more than 40 minutes, searching and reading.
In my first visit to Richard Saldan's Motivational Magic Web Site I spent more than 40 minutes, searching and reading.
I am a Business Coach, Sales Counselor, author and speaker so I found a good deal of interesting material. The site is one that I will return to when I need a quick source to find the solution to a need. It is not a site I will return to frequently for daily help and ideas. If there is such a section on the site I missed it in my wanderings. It is good looking, easy to read and well organized in the sense of directories that enable you to find something when you have an idea of what you need to know.
To my mind, this site says too much, so much that I found myself speed reading and looking for meat, which does not sell me, anything. The testimonials section is a good example; I had the sense that it was meant to convince me through the sheer number of separate letters presented; my mind said, enough is enough. I think this is a fairly common mistake in web sites. The ideal site says just enough to form the perception the writer wanted to create in my mind. Testimonials, for instance, could be separated in groups by industry or audience type. Then if I am a Police Chief I can go to the law enforcement section and see what those audiences liked. That will be much more effective in selling me.
Having said this I want to go and take another look at my web site and blog page which can be found at http://www.perceptionofdifference.com/zingers/
Wesley W. Zimmerman
EDITOR'S NOTE:
Average visits to the Motivational Magic Site are currently averaging 19 per day. The web site design and marketing could probably be improved substantially. A comprehensive Internet Marketing campaign would go a long way towards improving sales and profits for Richard Saldan and the Motivational Magic Website. As an example, with effective marketing, pages containing Motivational Quotes can get hundreds or thousands of visitors per day. Obtaining results like that can take several years of concerted effort but incremental improvements can be made at any time and the results of any amount of effort can easily exceed the necessary investment.
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Labels: first impressions, perception, sales, success, testimonials
posted by Bill Austin @ 10:24 AM
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