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About Zingers

Blogs, Zingers, Books

All of my written communications are intended to be read and discussed by more than one person. I write to share my knowledge, experience, beliefs, feelings, emotions, a point of view, a true story, with others. The sharing can be in the form of a Blog, a single subject periodical, article in a multi-subject periodical, or an entire book.

Zingers versus Blogs.

Zimmerman's Zingers are a stand-alone, monthly paid subscription publication, delivered via email. Each Zinger has only one subject. It always contains a true story that is often more complex than it appears to be on the surface. It directly communicates many lessons and usually provokes many additional thoughts as you go about your daily routine. Zingers discuss personal and business challenges that are timeless in their usefulness. If you own a business and or manage people you will find them very useful. The dates and names are all fictitious, but the events actually happened. I know; I was there for most of them.

Blogs are a writer's diary but with the additional objective of sharing thoughts and ideas with others. Sometimes they are nothing more than rants in which the writer lets off steam about things that are annoying, aggravating and generally out of her/his sphere of influence and ability to change.

My blogs are posted (published) at no charge to the reader and their frequency is dictated by the whim of the author. They appeal to a wide array of readers.

So now you know. Zingers deliver monthly insights you can use in daily life managing, running a business. Blogs are not so constrained. Here, as in life, you get what you pay for. You can subscribe to either by clicking on the appropriate button. Subscribing to the blogs will send them to your email address each time a new one is posted. Subscribing to Zingers will do the same thing with the addition of charging your credit card the small subscription fee each month when the latest Zinger appears on your email.

I hope you will subscribe to both because I want to be of service to you and want you to know me better.

Wes Wesley W. Zimmerman, Chairman WZA Inc. The Business Enhancement Team

The Zingers are designed for you, in today's world. You want to learn and grow, but don't have much time to read. They are written for easy reading, in five to eight minutes, even if you are a slow reader. A Zinger is a true story with a moral or question at the end. A Zinger talks with you, it never tells you what to do. Since the stories come from everyday life experiences, they are useful to you every day.

There is no advertising and there are no restrictions on forwarding, quoting with normal credits, or printing in any quantity. Use them in sales meetings, management meetings, with your kids, in presentations.

Each month, we will publish an excerpt of the current Zinger on this blog. You may subscribe to the Zingers or purchase back issues individually. The first two monthly issues of your subscription are free.

You may unsubscribe at any time during the 60 day free trial period with no charges. After the 60 day free trial period, your credit card will be charged $5.47 each month, unless you opt to unsubscribe from the service. If you opt out, we will send one email asking why you chose not to continue the subscription so that we can learn to better serve you in the future.

View a sample Zinger article in its entirety here: Sample Zinger Newsletter

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  • Articles

  • Selling is an educational process - Voting is A Bu...
  • Technology: A Door Or A Window?
  • In Transition: Interviewing With The Hiring Person...
  • Getting To The Correct Person
  • The Product Is What You Will Do For Them
  • The Job Or Work You Want!
  • Pricing - Are Your Prices High Enough?
  • Part Two of the Transitions Series
  • New Blog Post - My Client Is Going To Fail
  • A Tree Grows From The Bottom Up
  • The Perception of a Difference

    The Power in Buying, Marketing, Selling, Customer Care


    Wes Zimmerman


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    Thursday, December 6, 2007

    New Blog Post - Blogging, Web Selling, What I've Learned.

    Read Wes Zimmerman's Latest Blog Post on the Subject:

    Click Here:
    Blogging, Web Selling, What I've Learned

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    Thursday, April 26, 2007

    "We value your opinion - - our way."

    "We value your opinion - - our way."

    Customer Satisfaction?

    On Saturday I took the time to fill in the blanks on a Service Satisfaction Questionnaire. It was emailed to me for the purpose of learning if I was satisfied with the service their representative had provided. I usually respond to these requests for two reasons;

    o I want the provider to know what was done correctly and what was not. Either way, the answers will help an honest business to succeed.

    o I want to know if the company or at least its Marketing Department is honest.

    The way the questionnaire is constructed, the questions asked and the sequence in which they are asked reveals this. In this case the lack of honesty was very evident; the questions were set up to force me to say I was satisfied. The first three questions were "motherhood and apple pie," clicking on an answer indicating dissatisfaction was impossible unless I am a real schnook.

    The questions following were less obvious about hidden intent. They trapped me by not having any "somewhat" answers. I had to either be totally satisfied or dissatisfied. Clicking on dissatisfied made it necessary to back track and change my answers on the first three questions. I did not like this but I finished the questions expecting to find a box at the end in which I could clarify things with type written answers. There wasn't any such box. I had to choose between the carefully written answers to each questions. If I left one question unanswered I could not "submit" the finished questionnaire. I clicked on all of them and then clicked on ‘Submit'.

    Being stubborn, I searched and found the company's Web site. Sure enough there was a button to click labeled, "contact us." I clicked it filled out all the asterisk required items, then wrote my feelings clearly in the "comment box" and clicked on ‘Submit". . . It would not submit because "you must fill in the required blanks marked with an asterisk." I checked and I had, I tried again, same answer, tried again, same result. I then filled in every blank on the form with data that would be acceptable, same result. Three tries with the same result. Needless to say the effort left me very frustrated.

    My conclusion: Either the IT department, the programmer creating the form, the Marketing Department, the Company is dishonest, or the CEO is so insecure no one has the guts to tell him the truth. I sent the draft of this blog to a friend to get his comments. This is what he sent back.

    I just finished a customer survey recently. It had exactly the same limitations. I believe that you infer much more devious plans than most of these represent. They are generally put together by people who have never thought of looking at service from the point of view of the consumer. They are hopeful that, at best they will provide justification for "business as usual" and at worst will point out areas that can be remedied within the current budget. As you note, there is no room for customer suggestions; they don't lend themselves to statistical summary.
    If my friend is correct it means that people in the Marketing Departments of many large companies are just plain dumb. Am I correct in this conclusion?


    I welcome your comments.

    Isn't wonderful to find yourself doing business with companies like this?


    Wes Zimmerman

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    ISBN 0-9760307-0-5 - Hard Cover, 305 Pages

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