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About Zingers
Blogs, Zingers, Books
All of my written communications are intended to be read and discussed by more than one person. I write to share my knowledge, experience, beliefs, feelings, emotions, a point of view, a true story, with others. The sharing can be in the form of a Blog, a single subject periodical, article in a multi-subject periodical, or an entire book.
Zingers versus Blogs.
Zimmerman's Zingers are a stand-alone, monthly paid subscription publication, delivered via email. Each Zinger has only one subject. It always contains a true story that is often more complex than it appears to be on the surface. It directly communicates many lessons and usually provokes many additional thoughts as you go about your daily routine. Zingers discuss personal and business challenges that are timeless in their usefulness. If you own a business and or manage people you will find them very useful. The dates and names are all fictitious, but the events actually happened. I know; I was there for most of them.
Blogs are a writer's diary but with the additional objective of sharing thoughts and ideas with others. Sometimes they are nothing more than rants in which the writer lets off steam about things that are annoying, aggravating and generally out of her/his sphere of influence and ability to change.
My blogs are posted (published) at no charge to the reader and their frequency is dictated by the whim of the author. They appeal to a wide array of readers.
So now you know. Zingers deliver monthly insights you can use in daily life managing, running a business. Blogs are not so constrained. Here, as in life, you get what you pay for. You can subscribe to either by clicking on the appropriate button. Subscribing to the blogs will send them to your email address each time a new one is posted. Subscribing to Zingers will do the same thing with the addition of charging your credit card the small subscription fee each month when the latest Zinger appears on your email.
I hope you will subscribe to both because I want to be of service to you and want you to know me better.
Wes
Wesley W. Zimmerman, Chairman
WZA Inc. The Business Enhancement Team
The Zingers are designed for you, in today's world. You want to learn and grow, but don't have much time to read. They are written for easy reading, in five to eight minutes, even if you are a slow reader. A Zinger is a true story with a moral or question at the end. A Zinger talks with you, it never tells you what to do. Since the stories come from everyday life experiences, they are useful to you every day.
There is no advertising and there are no restrictions on forwarding, quoting with normal credits, or printing in any quantity. Use them in sales meetings, management meetings, with your kids, in presentations.
Each month, we will publish an excerpt of the current Zinger on this blog. You may subscribe to the Zingers or purchase back issues individually. The first two monthly issues of your subscription are free.
You may unsubscribe at any time during the 60 day free trial period with no charges. After the 60 day free trial period, your credit card will be charged $5.47 each month, unless you opt to unsubscribe from the service. If you opt out, we will send one email asking why you chose not to continue the subscription so that we can learn to better serve you in the future.
View a sample Zinger article in its entirety here: Sample Zinger Newsletter
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Archives
December 2006
January 2007
February 2007
March 2007
April 2007
May 2007
June 2007
July 2007
August 2007
September 2007
October 2007
November 2007
December 2007
January 2008
February 2008
April 2008
Articles
The Product Is What You Will Do For Them
The Job Or Work You Want!
Pricing - Are Your Prices High Enough?
Part Two of the Transitions Series
New Blog Post - My Client Is Going To Fail
A Tree Grows From The Bottom Up
What Has Made You Successful? - New Blog Post
Integrity Quotes
Famous Quotes - Difference Quotes
He has unusual integrity for a politician
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The Perception of a DifferenceThe Power in Buying, Marketing, Selling, Customer Care
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Zingers # 1207 "You'd have thought he was buying the company." "He is." Part two of "The Perfect Job. . . Ended Too Soon" Last month's Zinger did not address my friend's question, what did I do wrong? Instead it addressed what the employer, the CEO, did not realize about himself, which ultimately caused him to fire my friend. In this Zinger we learn what my friend did not realize he was actually doing when he accepted the job, and what he could have done if he had. Wes ZimmermanZingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription. Labels: blogs, business, management, weblogs
Are You A Good Business Manager?Your Customers Know, Do You?The vast majority of all new businesses, fail within a year, so if you have been in business longer than that you have become a business manager. The question is, how good a business manager, are you? The fact that you are paying the bills, and meeting payroll isn't a sure indicator that you are. The people, who can tell you, are your customers and suppliers and they won't necessarily tell you in words. Learn how to see and hear what they are telling you in Wes Zimmerman's next Zinger.Thank you, Wes ZimmermanZingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription. Labels: blogs, business, Customer Satisfaction, management, managers, zingers
Sales Compensation Plan Musings
I worked in professional sales and managed sales professionals for many years. In all cases my compensation was percentage-of-sales commission-based. I liked commission compensation because I controlled my earnings. I was never in a group commission arrangement and would not have accepted such, because I would not have been the sole determiner of my income. However, there are as many versions of commission compensation as there are grains of sand on the seashore.
My first professional sales job paid straight or "pure" commission. I paid all my expenses and received 16% of all sales, plus a desk, a phone, and secretarial help, when I chose to go to the district office. I received half of the commission in the month the order was entered and the remaining half in the month when the order was shipped: paid in one check at the end of each month. It was fairest plan I ever worked with: no one could mess with it by creating a new interpretation of it. If you could not sell enough and went hungry, you quit and found other work. Managing sales professionals under this plan was simple; you helped them to get the job done, you trained and supported them: You did this enthusiastically because your income was dependent on what your sales people sold.
Every other plan I worked with demanded interpretation and the happiness of the sales person depended on who was doing the interpretation and their level on the organization chart. The plan I liked best was one that gave me a monthly check, referred to as two thirds of "planned earnings" plus a check at the end of the year for the difference between the sum of twelve checks and the total commissions earned in the year. You also were paid for travel and living expenses including mileage in your territory. Managing sales professionals under this plan was the same as straight commission and worked well as long as the products being sold met the needs of the customer.
When the products did not meet the customer's perceived needs, or were no longer competitive managing became a series of tough decisions. You kept your best sales people because they could live on the monthly check until such time as the product was improved; hoping it would happen quickly. If the product would not support enough sales to cover the monthly check you either convinced management to write off the difference, or you tried to sell the sales people on accepting a reduction in the monthly check and hoped you could hold them. If a salesperson declined and quit you divided their territory "temporarily" among those that stayed expecting them to keep existing customers and thereby earn enough to cover the monthly check.
It was important to keep as many sales people as possible because they were your best communication line to the customer. The customer-salesperson trust relationship was key to learning how to improve the product so it would again sell. As manager I had to convince management that asking the sales force to accept reduced income while management did not reduce its own, was unethical since product shortcomings resulted from their failure, not the sales teams.
Success depends on supporting others and sharing the results of your own experience.
Wes Zimmerman
Labels: compensation, compensation plan, management, sales, success
The Great DilemmaFebruary 2007 Zinger Preview (Issue Z0207) You have just been appointed/promoted to a position that carries the title, Manager. You will only succeed as a manager with the cooperation and support of the people in the organization you are managing. You keep everyone happy by being supportive, friendly, and not demanding. However, if someone stops working to capacity or fails to communicate: the work slows, output drops and your manager is unhappy. Do you continue to be friendly and supportive, or do you get tough. That is the great dilemma.
If you make the wrong choice the result can be tragic. Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription. Labels: management, previews, productivity, success, zingers
Read The Great DilemmaFebruary 2007 Zinger Preview (Issue Z0207) Labels: management, previews, productivity, success, zingers
Click the Add to Cart button below to purchase the Perception of a Difference Book through Pay Pal at $31.50. Shipping and handling will be added at checkout at the rate of $4.95 for first book and $2.75 for each additional book. ISBN 0-9760307-0-5 - Hard Cover, 305 Pages
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