 |
|
About Zingers
Blogs, Zingers, Books
All of my written communications are intended to be read and discussed by more than one person. I write to share my knowledge, experience, beliefs, feelings, emotions, a point of view, a true story, with others. The sharing can be in the form of a Blog, a single subject periodical, article in a multi-subject periodical, or an entire book.
Zingers versus Blogs.
Zimmerman's Zingers are a stand-alone, monthly paid subscription publication, delivered via email. Each Zinger has only one subject. It always contains a true story that is often more complex than it appears to be on the surface. It directly communicates many lessons and usually provokes many additional thoughts as you go about your daily routine. Zingers discuss personal and business challenges that are timeless in their usefulness. If you own a business and or manage people you will find them very useful. The dates and names are all fictitious, but the events actually happened. I know; I was there for most of them.
Blogs are a writer's diary but with the additional objective of sharing thoughts and ideas with others. Sometimes they are nothing more than rants in which the writer lets off steam about things that are annoying, aggravating and generally out of her/his sphere of influence and ability to change.
My blogs are posted (published) at no charge to the reader and their frequency is dictated by the whim of the author. They appeal to a wide array of readers.
So now you know. Zingers deliver monthly insights you can use in daily life managing, running a business. Blogs are not so constrained. Here, as in life, you get what you pay for. You can subscribe to either by clicking on the appropriate button. Subscribing to the blogs will send them to your email address each time a new one is posted. Subscribing to Zingers will do the same thing with the addition of charging your credit card the small subscription fee each month when the latest Zinger appears on your email.
I hope you will subscribe to both because I want to be of service to you and want you to know me better.
Wes
Wesley W. Zimmerman, Chairman
WZA Inc. The Business Enhancement Team
The Zingers are designed for you, in today's world. You want to learn and grow, but don't have much time to read. They are written for easy reading, in five to eight minutes, even if you are a slow reader. A Zinger is a true story with a moral or question at the end. A Zinger talks with you, it never tells you what to do. Since the stories come from everyday life experiences, they are useful to you every day.
There is no advertising and there are no restrictions on forwarding, quoting with normal credits, or printing in any quantity. Use them in sales meetings, management meetings, with your kids, in presentations.
Each month, we will publish an excerpt of the current Zinger on this blog. You may subscribe to the Zingers or purchase back issues individually. The first two monthly issues of your subscription are free.
You may unsubscribe at any time during the 60 day free trial period with no charges. After the 60 day free trial period, your credit card will be charged $5.47 each month, unless you opt to unsubscribe from the service. If you opt out, we will send one email asking why you chose not to continue the subscription so that we can learn to better serve you in the future.
View a sample Zinger article in its entirety here: Sample Zinger Newsletter
Buy the Book:
Subscribe to Zingers Newsletter:
Archives
December 2006
January 2007
February 2007
March 2007
April 2007
May 2007
June 2007
July 2007
August 2007
September 2007
October 2007
November 2007
December 2007
January 2008
February 2008
April 2008
May 2008
June 2008
July 2008
Articles
Selling is an educational process - Voting is A Bu...
Technology: A Door Or A Window?
In Transition: Interviewing With The Hiring Person...
Getting To The Correct Person
The Product Is What You Will Do For Them
The Job Or Work You Want!
Pricing - Are Your Prices High Enough?
Part Two of the Transitions Series
New Blog Post - My Client Is Going To Fail
A Tree Grows From The Bottom Up
|
 | |
The Perception of a DifferenceThe Power in Buying, Marketing, Selling, Customer Care
Subscribe to Zingers Newsletter:
Only $5.47 per issue
|
Hurry, Hurry, Hurry, Why?
Early last week I invited our sons, to join me on a Sunday morning motorcycle ride. Mark rides a Harley-Davidson firefighter's special, Paul a 1985 Honda Goldwing and Betsy III, a 1997 Harley-Davidson Heritage Springer, is my ride. I warned them in advance that the route I'd chosen was a quiet, easy, flat land one that would not test our skills on tight corners and decreasing radius curves. I'd ridden it two weeks ago and loved it because I could relax, drive at 60 mph or lower and have no traffic to bother me. I made this point because they often get on my case for leaving too much space between me, and the vehicle in front of me, and not driving fast enough. Mark listened to this, accepted the invitation and said, "Its your ride, Dad."
We met at eight, reviewed the route, where we would stop for fuel and breakfast, I asked Mark to be lead for the first leg, because he is predictable, and usually rides quite defensively. There was nothing in the weather forecast to indicate gusty high winds, but we hit them shortly after leaving the city. The wind was coming at us at about the two o'clock angle, 15 mph and somewhat gusty.
The first leg of the trip takes us through cuts in hills and canyons so when you enter a cut you are protected from the wind, when you exit it is strong from the funnel effect. Mark set his speed control at 68 mph, three miles above speed limit, and seemed to ride through it without being effected by the changes in wind pressure. His cycle has different front-end geometry than mine. To keep in our lane, Betsy and I were leaning to the right on the straight away, then switching to vertical quickly when entering a cut, then leaning into the wind on exit. It was no fun; it was a test of skill and reflexes; we were not in full control; and it was totally unnecessary.
 The proper and safe way to drive any vehicle in these conditions is at a lower than normal speed. I made the decision to say nothing until we came to our first planned stop, but I did not enjoy the ride. At the gas station I allowed as how a slower speed would have been more enjoyable and safer. "You have to keep up with traffic, Dad." "It is not necessary to keep up with fools, unless you feel the need to prove you are one, also." Paul took his brothers side, "Yes you do Dad, other-wise they will run you over." His passenger remarked that "We were leaning one way, then the other, and Paul slowed down." I had noticed that he had gotten way behind then caught up on the last eight-mile stretch when we seemed to have little wind and were essentially facing into it. I let the conversation die. Knowing when to stop talking is essential in sales and marriage. Our breakfast was not rushed and no weighty topics were discussed. Paul was relaxed. Mark was on the surface, but uptight underneath. I could sense it, feel it. He has been working a heavy schedule with much responsibility, on call 24/7 in his job and has reached a point where he carries the stress -- the guilty feeling that he should be doing something, even when he doesn't know what it is. I recognize it, having been in that position for years during my career. I took lead position for the next 72 miles. We turned on to the low traffic part of the route and I held us at 59 and 60 mph. There was no wind. I wanted to do it at 55, but felt that Mark would not enjoy it. He stayed in second position, but took first position when we began what had been the first leg in morning. The wind was still there and again led me through the gusts at even higher speed than in the morning. There was no reason for the hurry. We could have driven at a safe speed on the windy leg both ways and gotten home 45 minutes later. Why did he feel driven to hurry? Why did every other driver on the road with us feel driven to hurry? Why does everyone drive three to eight, or more, miles above the speed limit, whatever that limit may be. We drive fast, so we can hurry through an evening drink, hurry through dinner, hurry to watch a news show with anchors that are in a hurry telling us news from all over the world in such a short time we can not remember any of it in the morning. You will hear from me on this subject again, but in the meantime, please ask yourself, as you hurry to work: Why am I hurrying?
 Labels: hurry
Click the Add to Cart button below to purchase the Perception of a Difference Book through Pay Pal at $31.50. Shipping and handling will be added at checkout at the rate of $4.95 for first book and $2.75 for each additional book. ISBN 0-9760307-0-5 - Hard Cover, 305 Pages
Buy the Perception of a Difference Book:
Subscribe to Zingers Newsletter:
 Subscribe to Blog Updates
|
