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About Zingers
Blogs, Zingers, Books
All of my written communications are intended to be read and discussed by more than one person. I write to share my knowledge, experience, beliefs, feelings, emotions, a point of view, a true story, with others. The sharing can be in the form of a Blog, a single subject periodical, article in a multi-subject periodical, or an entire book.
Zingers versus Blogs.
Zimmerman's Zingers are a stand-alone, monthly paid subscription publication, delivered via email. Each Zinger has only one subject. It always contains a true story that is often more complex than it appears to be on the surface. It directly communicates many lessons and usually provokes many additional thoughts as you go about your daily routine. Zingers discuss personal and business challenges that are timeless in their usefulness. If you own a business and or manage people you will find them very useful. The dates and names are all fictitious, but the events actually happened. I know; I was there for most of them.
Blogs are a writer's diary but with the additional objective of sharing thoughts and ideas with others. Sometimes they are nothing more than rants in which the writer lets off steam about things that are annoying, aggravating and generally out of her/his sphere of influence and ability to change.
My blogs are posted (published) at no charge to the reader and their frequency is dictated by the whim of the author. They appeal to a wide array of readers.
So now you know. Zingers deliver monthly insights you can use in daily life managing, running a business. Blogs are not so constrained. Here, as in life, you get what you pay for. You can subscribe to either by clicking on the appropriate button. Subscribing to the blogs will send them to your email address each time a new one is posted. Subscribing to Zingers will do the same thing with the addition of charging your credit card the small subscription fee each month when the latest Zinger appears on your email.
I hope you will subscribe to both because I want to be of service to you and want you to know me better.
Wes
Wesley W. Zimmerman, Chairman
WZA Inc. The Business Enhancement Team
The Zingers are designed for you, in today's world. You want to learn and grow, but don't have much time to read. They are written for easy reading, in five to eight minutes, even if you are a slow reader. A Zinger is a true story with a moral or question at the end. A Zinger talks with you, it never tells you what to do. Since the stories come from everyday life experiences, they are useful to you every day.
There is no advertising and there are no restrictions on forwarding, quoting with normal credits, or printing in any quantity. Use them in sales meetings, management meetings, with your kids, in presentations.
Each month, we will publish an excerpt of the current Zinger on this blog. You may subscribe to the Zingers or purchase back issues individually. The first two monthly issues of your subscription are free.
You may unsubscribe at any time during the 60 day free trial period with no charges. After the 60 day free trial period, your credit card will be charged $5.47 each month, unless you opt to unsubscribe from the service. If you opt out, we will send one email asking why you chose not to continue the subscription so that we can learn to better serve you in the future.
View a sample Zinger article in its entirety here: Sample Zinger Newsletter
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Archives
December 2006
January 2007
February 2007
March 2007
April 2007
May 2007
June 2007
July 2007
August 2007
September 2007
October 2007
November 2007
December 2007
January 2008
February 2008
April 2008
Articles
The Product Is What You Will Do For Them
The Job Or Work You Want!
Pricing - Are Your Prices High Enough?
Part Two of the Transitions Series
New Blog Post - My Client Is Going To Fail
A Tree Grows From The Bottom Up
What Has Made You Successful? - New Blog Post
Integrity Quotes
Famous Quotes - Difference Quotes
He has unusual integrity for a politician
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The Perception of a DifferenceThe Power in Buying, Marketing, Selling, Customer Care
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"Renewal? Which Policy? On What?" Zingers - January 2008 Zingers Teaser I was in stocking feet in the tiny lobby/show room of a custom Boot maker. The owner had built me a pair of boots many months ago, now I was waiting for new heel lifts. A lady entered the store, glanced at me and called out loudly, "Peter King, are you in?" After a moment, she loudly repeated this. Peter, the owner, appeared. Without offering to shake hands, or any other greeting, she said, "How"s business? Are you busy? I hate to barge in, but your insurance is up for renewal." "Renewal? Which policy? On what?" This Zinger, like all Zinger's carries a powerful message to you, if you are running your own business, a large company, a sales and marketing team or working hard to make a personal sales quota and the income goal that you want. Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription. Labels: attitude, business, communication, Customer Satisfaction, first impressions, zingers
OOPs I forgot to count ten the other day: not good, not good. The execution of this goof was a perfect illustration of the steps described in Zimmerman's Zinger, Success Ladder Or Crash Ladder. I was driving to an appointment. As I pulled to a stop at a red light, my cell phone vibrated. I made the first wrong decision: I pulled the phone from my vest pocket and noted that the calling number was not familiar. I then made the second wrong decision: I pressed the answer button. The caller's voice was bright and cheery; I instantly assumed it was a telemarketer. That was the third wrong decision. He gave his name while the light turned green. I did not listen closely, did not ask him to repeat (fourth wrong decision) and said, "And what are you selling?" "I'm not selling anything; you are selling me on stocking your book in our store." I was too embarrassed to laugh; I wanted to cry; I hurriedly apologized, explained that I'd fielded several telemarketing calls already that day, and somehow pulled my fat out of the fire. I had avoided a "crash." It will be a long time before I again answer the phone while driving. Wes Zimmerman Labels: communication, first impressions, perception, zingers
Don't Assume! Communicate
March 2007 Zinger Preview (Issue Z0307)Perception Of A Difference Zinger Preview In my experience, it is impossible to produce a solution to any problem that does not include some assumptions. The best one can do is to minimize their effect by testing the solution at every stage -- often by asking questions. Asking questions is an art. On one hand, the asker has a mental image of the issue in question, and is primarily interested in fleshing out the details. Why the details? Because the asker may already have a perception of the basic structure of the deal, and, he often feels no need to ask questions to which he believes he knows the answers. . . unless there are additional people involved who do not know the answers. The classic examples of this are the prosecuting attorneys in many TV dramas, who always know the answers to the questions they ask, but ask them for the benefit of the jury. Assumptions are a real "tar baby". The more you try to play them, the deeper you get immersed in the controversy. Often, you don't know the "real" questions that should have been asked until long after the controversy resolves itself, one way or the other. That's when we hear, "Why didn't you tell me about (...)?" "You didn't ask." Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription. Labels: assumptions, communication, questions, zingers
Click the Add to Cart button below to purchase the Perception of a Difference Book through Pay Pal at $31.50. Shipping and handling will be added at checkout at the rate of $4.95 for first book and $2.75 for each additional book. ISBN 0-9760307-0-5 - Hard Cover, 305 Pages
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