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Wes Zimmerman Perception of a Difference
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About Zingers

Blogs, Zingers, Books

All of my written communications are intended to be read and discussed by more than one person. I write to share my knowledge, experience, beliefs, feelings, emotions, a point of view, a true story, with others. The sharing can be in the form of a Blog, a single subject periodical, article in a multi-subject periodical, or an entire book.

Zingers versus Blogs.

Zimmerman's Zingers are a stand-alone, monthly paid subscription publication, delivered via email. Each Zinger has only one subject. It always contains a true story that is often more complex than it appears to be on the surface. It directly communicates many lessons and usually provokes many additional thoughts as you go about your daily routine. Zingers discuss personal and business challenges that are timeless in their usefulness. If you own a business and or manage people you will find them very useful. The dates and names are all fictitious, but the events actually happened. I know; I was there for most of them.

Blogs are a writer's diary but with the additional objective of sharing thoughts and ideas with others. Sometimes they are nothing more than rants in which the writer lets off steam about things that are annoying, aggravating and generally out of her/his sphere of influence and ability to change.

My blogs are posted (published) at no charge to the reader and their frequency is dictated by the whim of the author. They appeal to a wide array of readers.

So now you know. Zingers deliver monthly insights you can use in daily life managing, running a business. Blogs are not so constrained. Here, as in life, you get what you pay for. You can subscribe to either by clicking on the appropriate button. Subscribing to the blogs will send them to your email address each time a new one is posted. Subscribing to Zingers will do the same thing with the addition of charging your credit card the small subscription fee each month when the latest Zinger appears on your email.

I hope you will subscribe to both because I want to be of service to you and want you to know me better.

Wes Wesley W. Zimmerman, Chairman WZA Inc. The Business Enhancement Team

The Zingers are designed for you, in today's world. You want to learn and grow, but don't have much time to read. They are written for easy reading, in five to eight minutes, even if you are a slow reader. A Zinger is a true story with a moral or question at the end. A Zinger talks with you, it never tells you what to do. Since the stories come from everyday life experiences, they are useful to you every day.

There is no advertising and there are no restrictions on forwarding, quoting with normal credits, or printing in any quantity. Use them in sales meetings, management meetings, with your kids, in presentations.

Each month, we will publish an excerpt of the current Zinger on this blog. You may subscribe to the Zingers or purchase back issues individually. The first two monthly issues of your subscription are free.

You may unsubscribe at any time during the 60 day free trial period with no charges. After the 60 day free trial period, your credit card will be charged $5.47 each month, unless you opt to unsubscribe from the service. If you opt out, we will send one email asking why you chose not to continue the subscription so that we can learn to better serve you in the future.

View a sample Zinger article in its entirety here: Sample Zinger Newsletter

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Archives

  • December 2006
  • January 2007
  • February 2007
  • March 2007
  • April 2007
  • May 2007
  • June 2007
  • July 2007
  • August 2007
  • September 2007
  • October 2007
  • November 2007
  • December 2007
  • January 2008
  • February 2008
  • April 2008
  • Articles

  • The Product Is What You Will Do For Them
  • The Job Or Work You Want!
  • Pricing - Are Your Prices High Enough?
  • Part Two of the Transitions Series
  • New Blog Post - My Client Is Going To Fail
  • A Tree Grows From The Bottom Up
  • What Has Made You Successful? - New Blog Post
  • Integrity Quotes
  • Famous Quotes - Difference Quotes
  • He has unusual integrity for a politician
  • The Perception of a Difference

    The Power in Buying, Marketing, Selling, Customer Care


    Wes Zimmerman


    Subscribe to Zingers Newsletter:

    Only $5.47 per issue



    Sunday, February 24, 2008

    New Blog Post - My Client Is Going To Fail

    "My Client Is Going To Fail"

    Monday and Tuesday evenings are networking nights for me. I meet some wonderful people doing this, and occasionally find myself in the right place at the right time to help someone.

    Read the rest here:

    My Client Is Going To Fail

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    Sunday, February 10, 2008

    He has unusual integrity for a politician

    New Blog Post at the Wes Zimmerman Blog:

    I was in a small city for the first time recently, listening to but not watching the local TV news and commentary. I had tuned my mind to alert me if something important was said while I did something else. Then I heard, "he has unusual integrity for a politician" and instantly went to view the screen. This being an election year, I wanted to know which candidate, for President, they were talking about.

    Read the rest here:

    He has unusual integrity for a politician

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    Wednesday, January 30, 2008

    Zingers - January 2008 Zinger - "Renewal? Which Policy? On What?"

    "Renewal? Which Policy? On What?"

    Zingers - January 2008 Zingers Teaser

    I was in stocking feet in the tiny lobby/show room of a custom Boot maker. The owner had built me a pair of boots many months ago, now I was waiting for new heel lifts. A lady entered the store, glanced at me and called out loudly, "Peter King, are you in?" After a moment, she loudly repeated this. Peter, the owner, appeared.

    Without offering to shake hands, or any other greeting, she said,

    "How"s business? Are you busy? I hate to barge in, but your insurance is up for renewal."

    "Renewal? Which policy? On what?"

    This Zinger, like all Zinger's carries a powerful message to you, if you are running your own business, a large company, a sales and marketing team or working hard to make a personal sales quota and the income goal that you want.



    Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription.



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    Monday, January 14, 2008

    New Blog Post - Don't Believe Everything You Read

    Don't Believe Everything You Read

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    Friday, January 4, 2008

    Zingers - December 2007 Zinger

    Zingers # 1207

    "You'd have thought he was buying the company."

    "He is."

    Part two of "The Perfect Job. . . Ended Too Soon"

    Last month's Zinger did not address my friend's question, what did I do wrong? Instead it addressed what the employer, the CEO, did not realize about himself, which ultimately caused him to fire my friend.

    In this Zinger we learn what my friend did not realize he was actually doing when he accepted the job, and what he could have done if he had.

    Wes Zimmerman

    Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription.




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    Saturday, December 29, 2007

    New Blog Post - We Know When He Died

    We Know When He Died

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    Friday, December 21, 2007

    Employees Customers Shareholders

    A new Blog post is up at my Wes Zimmerman blog

    Employees 1st, Customers 2nd, Shareholders Last

    Last evening I had a wonderful experience. I met a man who is filled with enthusiasm for life, learning and helping others. We talked for about thirty minutes and he never mentioned money, either as a commodity, goal or measure of success.

    Read the rest here:
    Employees 1st, Customers 2nd, Shareholders Last

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    Thursday, December 6, 2007

    New Blog Post - Blogging, Web Selling, What I've Learned.

    Read Wes Zimmerman's Latest Blog Post on the Subject:

    Click Here:
    Blogging, Web Selling, What I've Learned

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    Monday, November 19, 2007

    Blog Post - Creating A Difference Without Knowing it

    Creating A Difference Without Knowing it

    Amy and I moved to the job in the rubber extrusion factory in one trip with a rented trailer. We were young, had one child and not a lot of belongings or furniture. We both hated the one room "apartment" with a passion and resolved to get out of it as soon as possible. It was a twelve-mile drive: I left early enough to arrive promptly at the beginning of the day shift, on Monday morning. I first went to the small building that housed the General Manager, his secretary, the receptionist/switchboard operator, the Comptroller and resident salesman. The general manager had not arrived, so I introduced myself to everyone.

    Click here to read the rest of my latest blog post on Creating A Difference.

    -- Wes Zimmerman

    PS: My Perception of a Difference book website is now listed in the Open Directory Project under: http://www.dmoz.org/Shopping/Publications/Books/Business/Salesmanship/

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    Tuesday, October 30, 2007

    How Perceptions Form

    New Blog Post:




    She Almost Lost Me By Using Two Words.

    Elyse Clayson has developed a program that is effective in breaking addictions.

    It accomplishes this by helping you to change your attitude and perceptions about yourself and your addiction. It works! It isn't an overnight thing and it requires your full participation and some coaching support, but the results are worth the effort.

    Read more here: How Perceptions Form

    Wes Zimmerman

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    Thursday, October 18, 2007

    Persistence

    Latest Blog Post on the topic of Persistence

    Persistence Gave Me A New Future

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    Sunday, September 23, 2007

    Zingers - Are You A Good Business Manager?

    Are You A Good Business Manager?

    Your Customers Know, Do You?


    The vast majority of all new businesses, fail within a year, so if you have been in business longer than that you have become a business manager.

    The question is, how good a business manager, are you?

    The fact that you are paying the bills, and meeting payroll isn't a sure indicator that you are.

    The people, who can tell you, are your customers and suppliers and they won't necessarily tell you in words.

    Learn how to see and hear what they are telling you in Wes Zimmerman's next Zinger.

    Thank you,

    Wes Zimmerman

    Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription.





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    Click the Add to Cart button below to purchase the Perception of a Difference Book through Pay Pal at $31.50.

    Shipping and handling will be added at checkout at the rate of $4.95 for first book and $2.75 for each additional book.

    ISBN 0-9760307-0-5 - Hard Cover, 305 Pages

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