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About Zingers
Blogs, Zingers, Books
All of my written communications are intended to be read and discussed by more than one person. I write to share my knowledge, experience, beliefs, feelings, emotions, a point of view, a true story, with others. The sharing can be in the form of a Blog, a single subject periodical, article in a multi-subject periodical, or an entire book.
Zingers versus Blogs.
Zimmerman's Zingers are a stand-alone, monthly paid subscription publication, delivered via email. Each Zinger has only one subject. It always contains a true story that is often more complex than it appears to be on the surface. It directly communicates many lessons and usually provokes many additional thoughts as you go about your daily routine. Zingers discuss personal and business challenges that are timeless in their usefulness. If you own a business and or manage people you will find them very useful. The dates and names are all fictitious, but the events actually happened. I know; I was there for most of them.
Blogs are a writer's diary but with the additional objective of sharing thoughts and ideas with others. Sometimes they are nothing more than rants in which the writer lets off steam about things that are annoying, aggravating and generally out of her/his sphere of influence and ability to change.
My blogs are posted (published) at no charge to the reader and their frequency is dictated by the whim of the author. They appeal to a wide array of readers.
So now you know. Zingers deliver monthly insights you can use in daily life managing, running a business. Blogs are not so constrained. Here, as in life, you get what you pay for. You can subscribe to either by clicking on the appropriate button. Subscribing to the blogs will send them to your email address each time a new one is posted. Subscribing to Zingers will do the same thing with the addition of charging your credit card the small subscription fee each month when the latest Zinger appears on your email.
I hope you will subscribe to both because I want to be of service to you and want you to know me better.
Wes
Wesley W. Zimmerman, Chairman
WZA Inc. The Business Enhancement Team
The Zingers are designed for you, in today's world. You want to learn and grow, but don't have much time to read. They are written for easy reading, in five to eight minutes, even if you are a slow reader. A Zinger is a true story with a moral or question at the end. A Zinger talks with you, it never tells you what to do. Since the stories come from everyday life experiences, they are useful to you every day.
There is no advertising and there are no restrictions on forwarding, quoting with normal credits, or printing in any quantity. Use them in sales meetings, management meetings, with your kids, in presentations.
Each month, we will publish an excerpt of the current Zinger on this blog. You may subscribe to the Zingers or purchase back issues individually. The first two monthly issues of your subscription are free.
You may unsubscribe at any time during the 60 day free trial period with no charges. After the 60 day free trial period, your credit card will be charged $5.47 each month, unless you opt to unsubscribe from the service. If you opt out, we will send one email asking why you chose not to continue the subscription so that we can learn to better serve you in the future.
View a sample Zinger article in its entirety here: Sample Zinger Newsletter
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Articles
Selling is an educational process - Voting is A Bu...
Technology: A Door Or A Window?
In Transition: Interviewing With The Hiring Person...
Getting To The Correct Person
The Product Is What You Will Do For Them
The Job Or Work You Want!
Pricing - Are Your Prices High Enough?
Part Two of the Transitions Series
New Blog Post - My Client Is Going To Fail
A Tree Grows From The Bottom Up
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The Perception of a DifferenceThe Power in Buying, Marketing, Selling, Customer Care
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In Transition Part Five - Getting To The Correct Person Where we've been, where we're goingIn the four preceding In Transition discussions, we have decided on the five accomplishments we are proudest of in our life as a whole, we have discovered what makes us happy on a daily basis, and from these efforts have decided what kind of work we want to do during the next five to seven years. We followed this with research on the companies/employers we would like to work with and researched them carefully to learn their management's goals and ensure we know how we can help them reach those goals. In all of this we have been in buying mode; now we must switch to the selling mode, the professional selling process. Labels: blog, blogs, transitions, weblogs, work
In Transition Part Four You're selling
The Product Is What You Will Do For Them
Remember this from the part one of this, In Transition series?
Know what you want to do
- Choose the company you want to work for
- The income you want from it
- Sell the employer
- On buying what you will do for them.
If you don't remember this, go back and read that blog again and do what it discusses, because to find the work and place of work that will be fun and satisfying, you must know what you want to do, what you will do it with and what will make you happy. Having done those two important tasks, we asked you in part two of this series, to pick several, at least three, companies/businesses that could, have, or create the position you really want. In Transition, is both buying and selling Labels: blog, blogs, transitions, weblogs, work
In Transition, Step Three; Pick Your TargetThe Job Or Work You Want!When picking your target, remember that you are selecting a place, a team. you will enjoy and take pride in being a member of. If you can't be proud of the company and the team you work with, you will fail to make a positive difference there. You will be unhappy when you leave for work in the morning, unhappy when you come home, and your family, friends, will feel the unhappiness. Labels: blog, blogs, transitions, weblogs, work
Pricing
Are Your Prices High Enough?
One of the most difficult decisions for anyone, in business, is pricing the product being sold. Remember, you are in business when you perform a service for a fee, sell products in a store, a catalog, on the Internet, or from a stand on a street corner. This subject has come to mind from two happenings in the last week. This the opening paragraph in the latest Zinger. It was sent to subscribers a few days ago and has earned this comment from a reader in Idaho. "This is one of the best yet. It just makes sense." Subscribe now and you will receive it as the first of two free issues, before your paid subscription begins. Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription. Labels: blogs, pricing, zingers
"My Client Is Going To Fail" Monday and Tuesday evenings are networking nights for me. I meet some wonderful people doing this, and occasionally find myself in the right place at the right time to help someone. Read the rest here: Labels: blogs, business, networking, weblogs
Teaser for Zinger 8 # 0208 A Tree Grows From The Bottom Up And ... My sister and I think that Mother planted almost 1000 trees in her years on the farm; certainly she changed a barren place in Minnesota, into a beautiful one, with wind breaks and shaded pastures. The seedlings had to be watered weekly to keep them alive in their first two or three years, during the droughts. As Sis and I watered them with the hose and buckets, Mother kept us working with words I have never forgotten. "A tree grows from the bottom up and ... " Trees and business success have more in common than you might think. This Zinger tells you the rest of Mother’s sentence and how it can move your career, your business, your life, from OK, to roaring success; and keep it roaring. Best of all, doing it will not cost you a dime. Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription. Buy "A Tree Grows" here or subscribe for two months free. Labels: blogs, weblogs, zingers
In my book I list The Four Eternal Laws Of Sales Success. The first is: People buy from people they like and trust. What will your answer be when we meet for the first time and I ask you what has made you successful? Read it here: What Has Made You Successful?Labels: blogs, honesty, integrity, weblogs, zingers
Selling Where Ever You AreA Book Sale In My Girl Friend's Kitchen Labels: blogs, sales, weblogs
Kiwanis - Changing Communities One Child At A Time I and over 220 other people, of both genders and many colors, attended a Kiwanis convention this past weekend. We came from Arizona, California, New Mexico, and Arizona, to Sierra Vista, on the Arizona border with Mexico. Read more here: KiwanisLabels: blogs, weblogs
Zingers # 1207 "You'd have thought he was buying the company." "He is." Part two of "The Perfect Job. . . Ended Too Soon" Last month's Zinger did not address my friend's question, what did I do wrong? Instead it addressed what the employer, the CEO, did not realize about himself, which ultimately caused him to fire my friend. In this Zinger we learn what my friend did not realize he was actually doing when he accepted the job, and what he could have done if he had. Wes ZimmermanZingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription. Labels: blogs, business, management, weblogs
A new Blog post is up at my Wes Zimmerman blog Employees 1st, Customers 2nd, Shareholders Last Last evening I had a wonderful experience. I met a man who is filled with enthusiasm for life, learning and helping others. We talked for about thirty minutes and he never mentioned money, either as a commodity, goal or measure of success. Read the rest here: Employees 1st, Customers 2nd, Shareholders LastLabels: blogs, business, managers, money, success, weblogs, wisdom
Famous Quotes - Attitude QuotesIf you are distressed by anything external, the pain is not due to the thing itself but to your own estimate of it; and this you have the power to revoke at any moment. - Marcus Aurelius Labels: attitude, blogs, famous, famous quotes, quotes, weblogs
Chicken and Dumplings and the best laid plans. A Four And Five Star Day Labels: blogs, weblogs, zingers
Zingers # 1107 PreviewThe Perfect Job. . . Ended Too SoonI listened as a friend and fellow BOD member unexpectedly gave an emotional confession. It began this way: "The CEO hired me. His company has grown to have a presence in every major US market. The product/service is and has been excellent. My responsibility was to reverse a decline in sales to new customers and build total sales to a new level. . I took the job because it fit me, my skills, my experience, perfectly. It was my dream job. I worked at it passionately. I've been fired after less than four months on the job. Tell me, please, when, what, I did wrong. This is what happened...." A must read if you are responsible for filling high level positions, and what you must foresee when you find the "perfect candidate."Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription. Labels: blogs, weblogs, work, zingers
Surprising Search Terms - How Do I Find Thee? (... Let me count the ways ...) I began writing blogs because it was a way to share thoughts that do not fit the Zingers format or a book. Writing is fun for me and it is another tool to use in helping people. I believe that is calling; what I am supposed to do with my life. If it isn't, it certainly gives me daily satisfaction. I do not do it to gain fame, which I don't have, or wealth, which I also do not have: I do it a very selfish reason: It gives me joy and pleasure and helps me over the rough spots. Read the rest here: Surprising Search TermsLabels: blogs, search, weblogs, writing, zingers
Creating A Difference Without Knowing it Amy and I moved to the job in the rubber extrusion factory in one trip with a rented trailer. We were young, had one child and not a lot of belongings or furniture. We both hated the one room "apartment" with a passion and resolved to get out of it as soon as possible. It was a twelve-mile drive: I left early enough to arrive promptly at the beginning of the day shift, on Monday morning. I first went to the small building that housed the General Manager, his secretary, the receptionist/switchboard operator, the Comptroller and resident salesman. The general manager had not arrived, so I introduced myself to everyone. Click here to read the rest of my latest blog post on Creating A Difference.-- Wes ZimmermanPS: My Perception of a Difference book website is now listed in the Open Directory Project under: http://www.dmoz.org/Shopping/Publications/Books/Business/Salesmanship/Labels: blogs, business, difference, perception, weblogs
... a total stranger walked up, "You're Wes Zimmerman." "Yes." "You wrote that book. You're the man on the motorcycle." "Yes." Read the rest: There Are No CoincidencesLabels: blogs, sales, weblogs
New Blog Post: She Almost Lost Me By Using Two Words. Elyse Clayson has developed a program that is effective in breaking addictions. It accomplishes this by helping you to change your attitude and perceptions about yourself and your addiction. It works! It isn't an overnight thing and it requires your full participation and some coaching support, but the results are worth the effort. Read more here: How Perceptions FormWes ZimmermanLabels: attitude, blogs, business, first impressions, perception, success, weblogs
Famous Quotes - Perception Quotes Every man feels that perception gives him an invincible belief of the existence of that which he perceives; and that this belief is not the effect of reasoning, but the immediate consequence of perception. When philosophers have wearied themselves and their readers with their speculations upon this subject, they can neither strengthen this belief, nor weaken it; nor can they shew how it is produced. It puts the philosopher and the peasant upon a level; and neither of them can give any other reason for believing his senses, than that he finds it impossible for him to do otherwise. - Thomas Reid (1710–1796), Scottish leading philosopher, opponent of Hume. Essay II, ch. xv, p. 241, Essays on the Intellectual Powers of Man, MIT Press, Cambridge, Mass. (1969). The processes of perception are inaccessible; only the products are conscious and, of course, it is the products that are necessary. - Gregory Bateson Labels: blogs, famous, famous quotes, perception, Perception Quotes, products, quotes, weblogs
Famous Quotes - Difference Quotes Oh, blank confusion! true epitome Of what the mighty city is herself, To thousands upon thousands of her sons, Living amid the same perpetual whirl Of trivial objects, melted and reduced To one identity, by differences That have no law, no meaning, and no end— - William Wordsworth (1770–1850), British poet. The Prelude; VII. Residence in London (l. 722–728). Labels: blogs, difference, difference quotes, famous, famous quotes, quotes, weblogs
Famous Quotes - Perception Quotes It is one of the commonest of mistakes to consider that the limit of our power of perception is also the limit of all there is to perceive. - C. W. Leadbeater Making Dreams Come TrueLabels: blogs, dreams, famous, famous quotes, perception, quotes, weblogs, wisdom
In Crazy Like A Fox I was hired during a job interview that lasted no more than twenty minutes. When you read that posting, did you ask yourself, why did Wes get hired that easily? Read the rest of this at: Why Did He Hire Me?Labels: blogs, perception, weblogs
Are You A Good Business Manager?Your Customers Know, Do You?The vast majority of all new businesses, fail within a year, so if you have been in business longer than that you have become a business manager. The question is, how good a business manager, are you? The fact that you are paying the bills, and meeting payroll isn't a sure indicator that you are. The people, who can tell you, are your customers and suppliers and they won't necessarily tell you in words. Learn how to see and hear what they are telling you in Wes Zimmerman's next Zinger.Thank you, Wes ZimmermanZingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription. Labels: blogs, business, Customer Satisfaction, management, managers, zingers
Kidney Patient Care - Nephrology News My latest Blog post is up at Kidney Patient Care - Nephrology NewsThank you, Wes ZimmermanLabels: blogs, Customer Satisfaction, weblogs
Crazy Like A FoxAt twenty-five I had made a major decision, based on faith. It would shape our family and be the foundation for everything I did the rest of my life. Labels: blogs, faith, weblogs
If we choose the right messages, We Can Change The World because no leader can devise a way to stop good messages if we use the methods the spam senders have devised. Wes Zimmerman Labels: blogs, weblogs
My latest blog post is about burnout and refreshing your soul. ... A client recently said, "my mind is fried" to describe her mental state after a week that had too much effort divided between too many tasks, with no end in sight for any of them. I thought that was a pretty neat description for a condition that seems to make me useless for anything but making mistakes. ... Read the rest here: When Your Mind Is Fried ... Wes Zimmerman PS: I am planning to ride in " Rip's BAD Ride - Arizona III" and may have a booth to sell my book "The Perception of a Difference."Will you be there? Rip's B.A.D Ride—Bikers Against Diabetes—is a motorcycle fund-raising ride and family festival of the American Diabetes Association. This event unites the biker nation in the fight against diabetes with a full day of great riding, big entertainment, delicious food, lots of activities and a good vibe! The B.A.D Ride was born ten years ago in Southern California. Rip Rose, a biker and photojournalist for Easyriders, wanted to bring the biker nation together in the fight against diabetes. Today, that dream is a reality. Labels: blogs, previews, success, weblogs
New blog post on the topic of TrustLabels: blogs, trust, weblogs
Click the Add to Cart button below to purchase the Perception of a Difference Book through Pay Pal at $31.50. Shipping and handling will be added at checkout at the rate of $4.95 for first book and $2.75 for each additional book. ISBN 0-9760307-0-5 - Hard Cover, 305 Pages
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