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Wes Zimmerman Perception of a Difference
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About Zingers

Blogs, Zingers, Books

All of my written communications are intended to be read and discussed by more than one person. I write to share my knowledge, experience, beliefs, feelings, emotions, a point of view, a true story, with others. The sharing can be in the form of a Blog, a single subject periodical, article in a multi-subject periodical, or an entire book.

Zingers versus Blogs.

Zimmerman's Zingers are a stand-alone, monthly paid subscription publication, delivered via email. Each Zinger has only one subject. It always contains a true story that is often more complex than it appears to be on the surface. It directly communicates many lessons and usually provokes many additional thoughts as you go about your daily routine. Zingers discuss personal and business challenges that are timeless in their usefulness. If you own a business and or manage people you will find them very useful. The dates and names are all fictitious, but the events actually happened. I know; I was there for most of them.

Blogs are a writer's diary but with the additional objective of sharing thoughts and ideas with others. Sometimes they are nothing more than rants in which the writer lets off steam about things that are annoying, aggravating and generally out of her/his sphere of influence and ability to change.

My blogs are posted (published) at no charge to the reader and their frequency is dictated by the whim of the author. They appeal to a wide array of readers.

So now you know. Zingers deliver monthly insights you can use in daily life managing, running a business. Blogs are not so constrained. Here, as in life, you get what you pay for. You can subscribe to either by clicking on the appropriate button. Subscribing to the blogs will send them to your email address each time a new one is posted. Subscribing to Zingers will do the same thing with the addition of charging your credit card the small subscription fee each month when the latest Zinger appears on your email.

I hope you will subscribe to both because I want to be of service to you and want you to know me better.

Wes Wesley W. Zimmerman, Chairman WZA Inc. The Business Enhancement Team

The Zingers are designed for you, in today's world. You want to learn and grow, but don't have much time to read. They are written for easy reading, in five to eight minutes, even if you are a slow reader. A Zinger is a true story with a moral or question at the end. A Zinger talks with you, it never tells you what to do. Since the stories come from everyday life experiences, they are useful to you every day.

There is no advertising and there are no restrictions on forwarding, quoting with normal credits, or printing in any quantity. Use them in sales meetings, management meetings, with your kids, in presentations.

Each month, we will publish an excerpt of the current Zinger on this blog. You may subscribe to the Zingers or purchase back issues individually. The first two monthly issues of your subscription are free.

You may unsubscribe at any time during the 60 day free trial period with no charges. After the 60 day free trial period, your credit card will be charged $5.47 each month, unless you opt to unsubscribe from the service. If you opt out, we will send one email asking why you chose not to continue the subscription so that we can learn to better serve you in the future.

View a sample Zinger article in its entirety here: Sample Zinger Newsletter

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Archives

  • December 2006
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  • October 2007
  • November 2007
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  • January 2008
  • February 2008
  • Articles

  • Teaser for Zingers 8 # 0208 - A Tree Grows From T...
  • What Has Made You Successful? - New Blog Post
  • Integrity Quotes
  • Famous Quotes - Difference Quotes
  • He has unusual integrity for a politician
  • New Blog article: We Get The Respect We Earn
  • Perception Quotes
  • Zingers - January 2008 Zinger - "Renewal? Which P...
  • A Book Sale In My Girl Friend's Kitchen
  • Latest Blog Article - Kiwanis
  • The Perception of a Difference

    The Power in Buying, Marketing, Selling, Customer Care


    Wes Zimmerman


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    Only $5.47 per issue



    Thursday, November 29, 2007

    The Perfect Job. . . Ended Too Soon

    Zingers # 1107 Preview

    The Perfect Job. . . Ended Too Soon

    I listened as a friend and fellow BOD member unexpectedly gave an emotional confession. It began this way:

    "The CEO hired me. His company has grown to have a presence in every major US market.

    The product/service is and has been excellent. My responsibility was to reverse a decline in sales to new customers and build total sales to a new level. . I took the job because it fit me, my skills, my experience, perfectly. It was my dream job. I worked at it passionately.

    I've been fired after less than four months on the job.

    Tell me, please, when, what, I did wrong. This is what happened...."

    A must read if you are responsible for filling high level positions, and what you must foresee when you find the "perfect candidate."

    Zingers is a monthly newsletter subscription that includes the first two issues free. You may purchase this month's newsletter individually for $5.47 without subscribing to the monthly newsletter subscription.




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    Wednesday, November 28, 2007

    New Blog Article - Surprising Search Terms

    Surprising Search Terms - How Do I Find Thee?

    (... Let me count the ways ...)

    I began writing blogs because it was a way to share thoughts that do not fit the Zingers format or a book.

    Writing is fun for me and it is another tool to use in helping people. I believe that is calling; what I am supposed to do with my life. If it isn't, it certainly gives me daily satisfaction.

    I do not do it to gain fame, which I don't have, or wealth, which I also do not have: I do it a very selfish reason: It gives me joy and pleasure and helps me over the rough spots.

    Read the rest here:

    Surprising Search Terms

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    Monday, November 19, 2007

    Blog Post - Creating A Difference Without Knowing it

    Creating A Difference Without Knowing it

    Amy and I moved to the job in the rubber extrusion factory in one trip with a rented trailer. We were young, had one child and not a lot of belongings or furniture. We both hated the one room "apartment" with a passion and resolved to get out of it as soon as possible. It was a twelve-mile drive: I left early enough to arrive promptly at the beginning of the day shift, on Monday morning. I first went to the small building that housed the General Manager, his secretary, the receptionist/switchboard operator, the Comptroller and resident salesman. The general manager had not arrived, so I introduced myself to everyone.

    Click here to read the rest of my latest blog post on Creating A Difference.

    -- Wes Zimmerman

    PS: My Perception of a Difference book website is now listed in the Open Directory Project under: http://www.dmoz.org/Shopping/Publications/Books/Business/Salesmanship/

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    Wednesday, November 14, 2007

    New Blog Post - There Are No Coincidences

    ... a total stranger walked up,

    "You're Wes Zimmerman."

    "Yes."

    "You wrote that book. You're the man on the motorcycle."

    "Yes."

    Read the rest: There Are No Coincidences

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    Friday, November 9, 2007

    Famous Quotes - Perception Quotes

    Famous Quotes - Perception Quotes


    Blessed are they who see beautiful things in humble places where other people see nothing.
    - Camille Pissarro

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    Click the Add to Cart button below to purchase the Perception of a Difference Book through Pay Pal at $31.50.

    Shipping and handling will be added at checkout at the rate of $4.95 for first book and $2.75 for each additional book.

    ISBN 0-9760307-0-5 - Hard Cover, 305 Pages

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