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All of my written communications are intended to be read and discussed by more than one person. I write to share my knowledge, experience, beliefs, feelings, emotions, a point of view, a true story, with others. The sharing can be in the form of a Blog, a single subject periodical, article in a multi-subject periodical, or an entire book.

Zingers versus Blogs.

Zimmerman's Zingers are a stand-alone, monthly paid subscription publication, delivered via email. Each Zinger has only one subject. It always contains a true story that is often more complex than it appears to be on the surface. It directly communicates many lessons and usually provokes many additional thoughts as you go about your daily routine. Zingers discuss personal and business challenges that are timeless in their usefulness. If you own a business and or manage people you will find them very useful. The dates and names are all fictitious, but the events actually happened. I know; I was there for most of them.

Blogs are a writer's diary but with the additional objective of sharing thoughts and ideas with others. Sometimes they are nothing more than rants in which the writer lets off steam about things that are annoying, aggravating and generally out of her/his sphere of influence and ability to change.

My blogs are posted (published) at no charge to the reader and their frequency is dictated by the whim of the author. They appeal to a wide array of readers.

So now you know. Zingers deliver monthly insights you can use in daily life managing, running a business. Blogs are not so constrained. Here, as in life, you get what you pay for. You can subscribe to either by clicking on the appropriate button. Subscribing to the blogs will send them to your email address each time a new one is posted. Subscribing to Zingers will do the same thing with the addition of charging your credit card the small subscription fee each month when the latest Zinger appears on your email.

I hope you will subscribe to both because I want to be of service to you and want you to know me better.

Wes Wesley W. Zimmerman, Chairman WZA Inc. The Business Enhancement Team

The Zingers are designed for you, in today's world. You want to learn and grow, but don't have much time to read. They are written for easy reading, in five to eight minutes, even if you are a slow reader. A Zinger is a true story with a moral or question at the end. A Zinger talks with you, it never tells you what to do. Since the stories come from everyday life experiences, they are useful to you every day.

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  • The Perception of a Difference

    The Power in Buying, Marketing, Selling, Customer Care


    Wes Zimmerman


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    Tuesday, May 22, 2007

    Wes Zimmerman Speaks On - The Perception Of A Difference

    Wes Zimmerman Speaks On

    The Perception Of A Difference




    In the first five seconds of your first contact with a business or person, a perception forms in your mind.

    You have absolutely no control over its formation.

    You will have very great difficulty changing it after five minutes.

    From that point on it will affect every decision you make concerning the business or person, including anything the business or person advocates.


    Choose From Three Presentations

    1. In twenty minutes Wes will help you to realize the truth of these statements. You will receive useful information on how you can improve the likelihood that perceptions of you and your business are positive.

    2. In fifty minutes with Wes you will know how to apply the Perception of a Difference, both in your business, in whatever position or title you hold, and in your personal life as well. You will learn how you can make a positive difference everyday.

    3. In one hour and forty-five minutes including breaks, you will appreciate the power of the Perception of a Difference and its effects on your business and life. Before his presentation Wes will ask you to educate him about your business, do additional research on your industry and then customize his presentation to your needs. You will realize positive results for many years.


    Here are some comments from prior participants:

    "I applied what I learned in your Inc. presentation "The Perception Of A Difference" and experienced a 40% sales increase [in my company] in 11 months."
    CEO Maintenance Service Company.

    "I flew 6000 miles to go to Club. It was a long, tiring trip. Your presentation by itself was worth the effort." President Software Company

    "Since your presentation I'm doing the things I did 25 years ago and had forgotten. Sales are up 30%. I'm having more fun than anytime in 15 years."
    Salesman Veterinary Supplies

    "Your sincerity is motivating. When you speak to a group, you present ideas in such a way that people understand why they will work. Your "Perception Of A Difference Presentation" worked so well that when our people left the auditorium, they believed they could make a difference and they have."
    V.P. Information Systems

    "You're a man of integrity and that shows. You also have a wealth of information to give away. I appreciate how direct you are."
    Marketing Director

    "Wesley Zimmerman, I was in your Inc. Conference
    audience, six years ago. I've never forgotten that
    presentation. It was loaded with useful information.
    One of our customers told me you were here.
    I want you to work with my people."
    CEO

    I must admit it was a learning experience participating in your lectures. Though operations is primarily my responsibility, the information you communicated to all of us about being winners and how to respond to our customers, whether existing or prospective, will certainly be of help to me in the future.
    Operations Mgr.


    Contact Wes at wes@perceptionofdifference.com or call him on 480.628.2450
    to discuss the presentation content of your choice and associated fees.


    Throughout his life, Wes has been moved to help others. He's done this while successfully performing as industrial engineer, plant manager, salesman, sales branch manager, market planner, sales and business counselor. He mentors professionals, corporate executives and individuals in all walks of life. Wes is an accomplished speaker and author of numerous articles. He has written and published the "Perception Of A Difference Quarterly", "Zimmerman's Zingers" and the book: "The Perception Of A Difference - The Power In Buying, Marketing, Selling, Customer Care," the first in a series.


    Wes will make a difference in your life and your business.


    Wesley W. Zimmerman
    WZA Inc. The Business Enhancement Team
    11060 N. 77th Street
    Scottsdale, AZ 85260-5564
    http://www.perceptionofdifference.com/

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