The Perception of a Difference

Wes Zimmerman . Wes Zimmerman

Unsolicited Testimonials and Endorsements

Read unsolicited comments to the author by readers who have paid for the book:

"I love this book; it's like sitting down and having a conversation. Selling done the way the people in this book did it sometimes seems to be a lost art. Researching the prospect before the first call is so easy now with the Internet and so few people do it. It saves time and gives you credibility. It creates the perception of a difference. This book can make you a professional in sales. I've loved sales all my life and this is what it is all about."

"This book is about life. I owned a restaurant for many years, now I manage what I think of as a neighborhood produce store and what I see in your book is life as it really is."

"This book is not a textbook. It does not 'tell' me to do anything, but there is value in every page: Ideas, things that I am applying in my work and life everyday; they form in my mind & it's wonderful, exciting and it's fun to read."

"This isn't a book; it's a conversation with the author. I now know why our core customers keep coming back. It has nothing to do with posters announcing our new products; it is the people that serve the customers."

"I have been selling most of my life and see in it what I have been doing right. I also have learned many things I will do that will make it easier and more fun and I'll land more sales."

"Our products serve a similar purpose [to a story in the book], which I realized when I read the story the first time. I practically memorized that story and when I used the approach yesterday it made the prospect think about the image they want to create for customers and employees. In making the phone call to get the appointment, I used insights I gained from several of the stories in the book. It was the first cold appointment call I've ever made. The book has paid for itself."

"It made me feel good because we did it the same way in our company and it worked. We didn't have your book to guide us but we did essentially all of these things. Now I know why it worked."

"The buying a can of beans and the soup story are two things I will remember forever; talk about reality and too many choices, these really tell it the way it is."

"The stories are so interesting and enjoyable, that I stayed in my chair until I'd read the whole book. I was sorry it had ended. I learned some things I wish I had known thirty years ago."

"This book is filled with insights on every page. They form in your mind as you read. It is fantastic."

"The appointment getting approach in the book works unfailingly and the first call questions are fabulous. All I had to learn to do was keep my mouth shut and let the other person talk while I write what he is saying."

"I carry this [book] around all the time. It is a reference and I share it with clients. I like the dimensions, just the right size, it feels good in your hands, it lays flat and the cloth gives it class."

"I will be incorporating many of your ideas into our upcoming program, especially in seeing our future business from the buyer's eyes, as per your suggestion. Your book has really made me rethink our marketing and sales process at this critical juncture."

"I have read almost every sales book written. I believe I've gotten at least one thing out of each of those books but this is the first book I've read that 'really gets it'."

"What makes your book unique is the fact that although I hear about customer care/service a lot, I really haven't seen the point emphasized as well as you did in this book. Companies, supervisors, sales people talk a good game when it comes to customer service but fall way short of the mark when they try to practice it."

"I have been selling, teaching and training others to sell all my life. I now make my living doing sales training and sales education. I have read hundreds of books on selling and kept only two. Yours is the third one I will keep because it tells the truth about what selling really is and should be. I will be quoting from it and telling clients to buy it from now on."

Bruce B.

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ISBN 0-9760307-0-5 - Hard Cover, 305 Pages

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