The Perception of a Difference

Wes Zimmerman . Wes Zimmerman

Selling

Chapter 6 – Selling
Selling is richly rewarding and deeply satisfying. It is both a process and an art, in which success depends more on basic principles than skillful use of techniques.

Sales tools have changed during the years – from cold calls to video conferencing, but we are, as people, better educated and may be more intelligent. We often use more sophisticated tools, but our emotions, wants and needs have not changed.

Sales Levels:
Sales levels include the order taker, the peddler, the consultant, and the counselor.

Selling is an educational process in which the sales person and buyer take turns being student and teacher.

Selling:
In this chapter on selling, learn how to become a counselor in customer service training and customer support by always selling the product that is best for the customer, and not the product that is the best or the easiest for you to sell.

Turn sales and sales training into fun as you examine the four different levels of sales people and incorporate the selling steps that you are already using to elevate your sales performance.

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ISBN 0-9760307-0-5 - Hard Cover, 305 Pages

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