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The Perception of a Difference

Each person I met was obviously and sincerely glad to meet and talk with me. They thanked me for getting the order and assured me they would build it properly.

"You have given 50 families work for five months," the manufacturer said. "I wanted you to meet them and let them tell you how much they appreciate it."

That hit me right between the eyes. I was instantly filled with a feeling best described as a combination of modesty and satisfaction. When I got to my hotel room later, I knelt and said "Thank you; now I know why I am in sales and why sales is so satisfying."

Wes Zimmerman

The Perception of a Difference

Wes Zimmerman . Wes Zimmerman

The Perception of a Difference Workshop

People are the only asset of a company regardless of its size. This fact is often forgotten by management, workers and shareholders.

The shareholders theoretically provided the money to buy equipment and buildings but many of these were paid for from profits created by the people who created the goodwill that caused customers, i.e. people, to buy originally and on a repeat basis.

The business you and I work in is, therefore, our business. It does not matter if we are owner, officer, receptionist, salesperson, production line assembler or custodian, we are the company and we create our own job security. We bring a difference to our business. We make a difference. The Perception Of A Difference Workshop enables us to see how and why we do.

The Perception Of A Difference Workshop begins with strictly private interviews in which the WZA Workshop Guide learns about us and our business. The information gathered enables the Guide to write a report which is, in essence, a description of our difference with ideas to strengthen it and questions to get our creative juices running. These two steps are followed by the workshop itself.

During the workshop the WZA Guide helps us to learn from our own life experience, then guides us as we define our company's desirable difference and learn what our desirable personal differences are. This is a fun experience. It is factual and positive. It is thought provoking and engenders creative awareness that makes work and play rewarding. It is positively enjoyable.

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ISBN 0-9760307-0-5 - Hard Cover, 305 Pages

The Perception of a Difference

Wes Zimmerman . Wes Zimmerman

The Perception of a Difference Workshop

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