The Perception of a Difference

Wes Zimmerman . Wes Zimmerman

People Educating Each Other

Chapter 7 – People Educating Each Other
Selling is an educational process that the professional salesperson executes effortlessly every day without using sales techniques.

You allow the prospect to fully teach you about his or her business needs and then you design a system that would truly help.

When a potential prospect asks you “what are you selling? Use your own perception of a difference for the product. Sell the ideas and insights from your own experience. That is the essence of becoming a sales counselor.

People Educating Each Other:
Sales jobs pay sales people a commission for converting sales leads into sales from our clients. But the real product in The Perception of a Difference is intangible: it’s our own ideas that we already have and we can learn to use with honesty and integrity. You are selling the ideas and insights from your own experience. That is the essence of becoming a sales counselor and this people educating each other chapter is filled with proven ideas that will work for any sales prospect.

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ISBN 0-9760307-0-5 - Hard Cover, 305 Pages

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