
	home \| the author \| the book \| the seminar \| zingers \| testimonials \| site map \| contact \| buy now \|

The Perception of a Difference

Each person I met was obviously and sincerely glad to meet and talk with me. They thanked me for getting the order and assured me they would build it properly.

"You have given 50 families work for five months," the manufacturer said. "I wanted you to meet them and let them tell you how much they appreciate it."

That hit me right between the eyes. I was instantly filled with a feeling best described as a combination of modesty and satisfaction. When I got to my hotel room later, I knelt and said "Thank you; now I know why I am in sales and why sales is so satisfying."

Wes Zimmerman

The Perception of a Difference

Wes Zimmerman . Wes Zimmerman

The Successful Director of Sales

At the height of their sales success many salespeople are promoted to a position titled Sales Manager, Director of Sales or V.P. of Sales. It is assumed that since they were outstanding in sales, they will be fully capable of managing a sales organization. They are given little or no education to prepare them for their new responsibilities. The rate of failure, or at best mediocre success, is high. Ninety percent (90%) fail for two reasons: the skills needed as Director of Sales and sources of satisfaction are very different than those needed for selling and they and/or their management do not understand the requirements.

When they fail, they leave. You lose your investment in them and a competitor gets their sales.

This practical course ensures success
The design is similar to high level cooking. We provide proven recipes. You learn how to measure and use the ingredients and, most important, why they work. You and your sales management candidates discuss every idea, customize it to your markets and products and the style of each person. In the process you discover what they should accomplish, why and how. They learn if sales management fits them. At the end you both know if you can succeed together.

This course stops waste
Waste occurs when a successful salesperson fails in a sales management position. It is a body blow of great force. There is loss of face and loss of confidence that prevents the person’s return to your sales team. There is loss of productivity when/if the person returns to selling with any company.

You and your company also experience waste:

in the loss of the person’s productivity in your sales team
in lower productivity in the sales team under the direction of the sales manager/director while s/he is in the process of failing

All of this waste is prevented with this sales and sales management training course.

Click the Add to Cart button below to purchase the Perception of a Difference Book through Pay Pal at $31.50.

Shipping and handling will be added at checkout at the rate of $4.95 for first book and $2.75 for each additional book.

ISBN 0-9760307-0-5 - Hard Cover, 305 Pages

The Perception of a Difference

Wes Zimmerman . Wes Zimmerman

The Successful Director of Sales

Buy the Perception of a Difference Book:

Subscribe to Zingers Newsletter:

Zingers