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The Perception of a DifferenceWes Zimmerman . Wes ZimmermanThe Power in Buying, Marketing, Selling, Customer Care"This is a book about life as it really is." "My teenage daughter and I are reading it together to help her choose a career and college courses. We're having fun doing it. The book is interesting and fun to read." "This isn't a book--it is a conversation." You and I buy, market, and sell every day. It is how we find a job, get promoted, and build satisfying friendships. Customer care is essential to our success. Customers know when we serve without caring. It makes a difference when we care. Our customer is everyone we work, date, live with; we become their customer when we make a difference. A person approaches your business, enters, stops, looks around, turns and leaves. You make three cold calls by phone: One ends quickly, one results in an appointment, on the third, when the person answers you instantly want to hang up. In all four of these cases a perception that formed in seconds triggered decisive action and no one knew how it formed. That perception is the power in Buying, Marketing, Selling, Customer Care. What, who contributed to its formation? How?The Perception of a Difference - By Wesley W. Zimmerman. Wes Zimmerman's Perception of a Difference philosophy is timeless; the ultimate guide to buying, marketing, selling and customer care. The process works to improve your life at the office, your friendships, and your quality of life at home. We need more books like this where you are treated like a friend and a customer at the same time. The sales person who has not read or been trained in The Perception of a Difference is at a tremendous disadvantage in the selling process. "We were making a buying decision. The surgeon was selling. By the time we reached the examining room I felt I was just another project to the surgeon, and not someone the surgeon could care about.""The sale was lost because of a negative perception of a difference that formed in our minds without our conscious knowledge or control." Click the Add to Cart button below to purchase the Perception of a Difference Book through Pay Pal at $31.50. Shipping and handling will be added at checkout at the rate of $4.95 for first book and $2.75 for each additional book. ISBN 0-9760307-0-5 - Hard Cover, 305 Pages Buy the Perception of a Difference Book:Subscribe to Zingers Newsletter:Zingers |
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